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"Even the most seemingly ordinary situations can become extraordinary stories if your words can paint it," said Sheena.

Saturday, August 27, 2011

THE IKEA TWILIGHT ZONE

Today, I visited IKEA in the Bay Street Shopping Center in Emeryville, CA.

There was no particular reason to go, but it seemed like a good idea to walk around after eating a heavy meal. Turned out to be disastrous.

Imagine:

You start out excited to see what they have displayed, until you realize you've been circling the same showroom for half an hour. You try to find an escape route, but it leads you to more showrooms, and by then, you start to panic. The lights suddenly make your eyes bug out and the air becomes dense, making it impossible to breathe.

Finally, you locate a map and realize the layout of the store is a rectangular spiral, forcing you to experience every single display and product they have to offer. A vortex, sucking you in for all eternity - or at least until closing. 

Horrible, but very Clever.


LESSONS LEARNED:

- Do not visit IKEA if you have no desire to purchase anything. 
- Follow the path. Shortcuts will lead you to more showrooms. 



NOTE: This was not my first experience in IKEA nor do I have anything against IKEA. I just realized that it is a bad idea to go there without purpose.

PS. I played with my food.

I'M SHEENA